What Is EDDM®?
Direct Mailing Just Got Simplified!
You don’t need an expensive list and a costly postage permit. You can target every single door in your neighborhood. That’s the beauty of the simplified Every Door Direct Mail® (EDDM®) service by USPS.
EDDM® mailing gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don’t even need a mailing address. USPS will deliver postcards as they make their way through their carrier routes at the drop date specified.
Why Using The Service Of Every Door Direct Mail® (EDDM®)?
With EDDM® you can mail your postcards and flyers for much smaller cost. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
Deliver BIG Postcard Sizes
The astonishingly low price per piece is applied to ANY size of mailer. As long as you keep within USPS size guidelines, you can send 8.5“x11” postcards and larger for big impact postcards that stand-out in your customers mailbox.
No Postage Permit Required
Typically when sending direct mail campaigns, you would need an active postal permit which is very costly just to open an account. With EDDM®, you don’t need one. USPS provides a special USPS/EDDM® Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM® mailers are mailed distinctly from the mass of “circulars” that people are not always fond of.
No Mailing List Needed
Instead of printing names and addresses, EDDM® utilizes a “simplified addressing “ format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
Short-Run Mailing Campaigns
Create extensive local mailing campaigns or smaller mailing campaigns to test your market nearby. You can just qualify for order that just 200 print pieces.
Direct Mail Works For Your Business
Direct mail is statistically one of the most effective forms of advertising for any business. Whether you are a local restaurant, repair shop, lawyer or laundry, it delivers a higher return-on-investment than any other medium. You need to remind your neighborhood about your offers, services and seasonal promotions. You simply target and hammer the right message to the right customers around.
Who Is EDDM® For?
EDDM® is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It’s designed to get your marketing messages directly in the hands of customers - a low-cost way to tell people about your grand opening, your weekend sale, or your special offer.
EDDM® is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support. This service is ideal for marketing:
- Arts & theater organizations
- Auto dealers
- Banks & insurance agents
- Community groups
- Dry cleaners
- Roof repair
- Heating and Air Conditioning Services
- Grocery stores
- Real estate agents
- And all other local businesses